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Scopul nr one al textului tau este de a mentine oamenii sa citeasca. Sau asa cum a spus legendarul copywriter Joe Sugarman:Un copywriter este acel profesionist ce creaza sloganuri, titluri castigatoare, continutul publicitar si reclame in ziare. Dar poate scrie textele reclamelor la televizor si radio. Sau sa se dedice relatiilor publice online